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Ariela
Mader and Eli Gonen,
Sheraton Israel president
and CEO
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Sheraton Moriah Dead Sea
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Earth’s
Low Point For Lofty Ideals
HEN Israelis and Jordanians
made up their mind to climb the highest mountain to grasp that elusive
olive branch, they got together at the lowest point on the face of the
earth. They met at the Dead Sea.
Ariela Mader remembers those days
in 1993 when the peace parley was held at the Sheraton Moriah. She met
Jordan’s water minister, who was quite impressed with her. He told
Israel’s chief negotiator Elyakim Rubenstein, “When you come to
Jordan, bring Ariela.”
Ariela made the trip across the
border in the press bus. At the checkpoint, Jordanian soldiers checked the
credentials of every person. Ariela had no press pass so they hauled her
off the bus.

Mr. Taranveh (left) heads Jordanian delegation at peace
talks at Sheraton Moriah Dead Sea |
“I was never so frightened
in my life,” she says. Not to worry. The minister sent his car to bring
her.
Ariela had been manager of the
communications center for Yitzhak Rabin’s 1992 campaign. After he was
elected prime minister, she joined Moriah Hotels public relations until
the chain merged with Sheraton last July. Since then Ariela has been
Sheraton Israel’s glamorous spokesperson.
Ariela gave me and Nina a
personal tour of the magnificent Sheraton Moriah Dead Sea. Facing the
hotel, across the Dead Sea, are the Edom Mountains in Jordan. Behind the
hotel are the mountains of the Judean Desert. In either direction, the
view is breathtaking. We took a long moment to gaze, and breathe in the
oxygen-rich pollution-free air.
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Ariela Mader
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We found that the hotel/spa
offers a remarkable range of health and beauty facilities that make for a
relaxing and revitalizing vacation experience.
Etti Elmakis, the spa
director, is very proud of her services. She oversees 36 treatment rooms
(with one suite for couples), two sulphur baths, the largest Jacuzzi in
the area, plus a private solarium for people with skin problems.”
“We are always adding new
treatments,” she said, “and they are intensive. The most popular are
the mud, sulphur and massage. I recommend the seaweed treatment to slim
the hips.”
Of course, I did what every
visitor to the 10 Dead Sea hotels do – I went into the pool, which is 11
percent sulphur. Due to the high salt content of the mineral-rich Dead
Sea, you can’t swim or touch bottom – you just float. Very relaxing.

Room for two – the only one of its kind in Israel – where
treatment for a couple is given. How romantic! |
We
had come from Jerusalem by taxi, a 90-minute drive in the awesome solitude
of the Negev. The next day we set out for our next destination, Eilat, at
the southernmost tip of the country. Compared to Jerusalem, it really is
another world. That’s our next story.
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